56) Dots Of Light

Video games continue to break digital expectations. In a current world where moments of shock and awe are rarely associated with optimism, these mere distractions serve to give us some internal smiles.

The government could learn a thing or two from current video game marketing. In an America where competition is fueled by capitalism, companies have to be creative in selling their products. It's all about advertisement and building a brand. Except these days, it's gone online.

The best example I stumbled across today was the the Halo Reach Remembrance Memorial.

Allow me to explain.

Microsoft and Bungie are finally ending their multimillion dollar Halo franchise with a final game: Halo: Reach. Due on Sept. 14, the pre-orders pile up in the thousands, if not millions.

Reach is a prequel to the series, focusing on one of the most pivotal battles in the Halo universe and canon, aboard the planet, you guessed it: Reach.

The marketing campaign follows a slew of live action trailers, broadcast vigorously where the fanbase is the densest. This follows a legacy of ARG's left behind by the previous Halo games, most notably I Love Bees used for hyping up Halo 2.

For this new Halo: Reach, they've put up a memorial website. In the canon, The Battle of Reach has already occurred before all the other Halo titles, so it can be assumed that the protagonists of this game do not survive.

Even though the story takes place more than 500 years from now, it's a good tactic by Microsoft to put you as an observer of history, to witness these events as if you were a veteran of these battles. It makes sense, seeing as how any true Halo fan has played and witnessed all the other games and their depictions of war. This prologue is a fitting beginning to the end. (See what I did there?)

My excitement centers around the pre-release website for this game: Remember Reach.

The site is a simple view of a memorial of outlined figures, dedicated to the protagonists of the game. But here's the catch: the image is "built" by thousands of dots of light. In order to complete the memorial, fans and visitors to the website have to log onto their Facebook account, choose a unoccupied spot, and the huge robotic arm in the background moves to fill in the blank.

That's not all: the website takes your profile name and picture and puts it onto a sliding bar at the bottom. Proof that you helped build this marvel.

The website is updated live, with all chosen spots on a queue to wait for their moment of robotic arm glory. It's all recorded on camera, and you can see other names and their dots filled live. This behind the scenes video proves that there is an actual studio devoted to this 24/7 task. There's actually a real robotic arm that moves in front of a green screen.

These are the advances that draw your emotional obligation into a product. To feel that you can actually contribute to the canon directly provides a deeper and personal interpretation of the game and its universe. It's not just a simple: "See that memorial? I helped build that!" It's a deeper and subconscious link that makes it easier to lose yourself in the fiction.

With a story like humanity struggling to survive, it's not hard to sell Halo. In many aspects, it can even be interpreted as a metaphor for the United States and its war. Those deeply familiar with the Halo universe can tell you that the enemies are the same, alien and brutal, hell bent on fighting a religious crusade. The human defenders are a disillusioned group barely held together by a fractured government. Some are bent on peace, others vie for revenge. Human casualties become staggering.

There are stories of courage and valor, betrayal and heartbreak. Ethics are tested. People are killed. Heroes are born. Planets are glassed. Enemies are forced to team up. There's a paragraph from the book Halo: Ghosts of Onyx, that summarizes a major theme of the series, applicable to any modern war:

"It will give us time to think, plan, and come up with a better way to fight."

Parangosky whispered, "You want to trade lives for time."

Ackerson paused, carefully weighing his response, then said, "Yes ma'am. Isn't that the job of a soldier?" (47)

But I'm getting ahead of myself here. In the end, you don't have to be a fanboy of Halo or have to know the first thing about the canon to marvel at a Internet innovation via memorial. If for nothing else, participate for the sake of art. There is a story present everywhere, if you are willing to listen.

So go to the website and pick your own dot of light. My dot is tagged under my name, Derek Wong, on 8/31/2010, at 8:01 PM on coordinates x: 185.94 y: 68.23 z: -61.86.

Take a look at the thousands of other names and I dare you to tell me that video games can't be taken seriously. Because ladies and gentlemen, I give you:

A glimpse of the future.